In 1990s, areca only as a kind of leisure food production in small workshops, and then seven brands did not taste the king of a space for one person, but just a few years, taste Wang leapfrogged peers, has become the largest areca Chinese manufacturing enterprises, the products are sold to more than and 30 provinces and cities, in Hunan, in the sales were ranked first.
 
“ dark musk people Zan jasmine, red cheek Deng drunk, said areca ” areca, Hunan people are known, it has also become a unique flavor of food culture. In the areca industry, the taste of the king has become a not open around the term, Chinese areca to see Hunan, Hunan areca to see “ taste Wang ”. After 16 years of precipitation, now King of new taste, heavy launch of subversion of the industry &mdash — “ expert; 35 yuan high-end &rdquo, with the release of small tin; tin, an industry reform kicked off.
 
Bold gold road, the achievement of areca industry leader
 
Hunan areca industry output value of about 30000000000 per year, edible areca's history can be traced back to more than 400 years ago, is a strong demand for traditional industries, the competitive market with “ tragic ” description is not too much. A areca brand, to tens of thousands of competitors from the talent shows itself, from the stall goods topped in good taste, can withstand the test of “ ” also endure “ grinding ”, there is no strong brand strength and continuous innovation, is not going to today.
 
2000, the taste of areca began to market production and marketing, through the taste of innovation to win the favor of consumers, then hit a local market share of more than 95% miracle. However, when the price is only 1-2 yuan areca, packaging simple, meager profits, not on the table.
 
In 2003, an accidental opportunity, the taste of the founder of Guo Zhiguang saw the shelves of chocolate, which inspired. In 2003 Guo Zhiguang personally check the design, taste Wang launched the first product packaging design, this is areca's first vertical packaging industry can be erected, areca also from human consumption since the first real &ldquo debut in &rdquo under the watchful eyes of the people;.
 
16 years of grinding sword, now taste has become areca industry leading enterprises, in the country already has seven production bases, the staff of nearly 20 thousand people, has become the largest areca Chinese manufacturing enterprises in Hunan, in Chinese, sales of two times its way ahead, areca size of over second industry.
 
Popular in the market, small tin “ ” a high-end areca cyclone
 
Time can precipitate the glory and the quality of an enterprise, is enough to let an enterprise go more stable, in this development process, taste Wang worked out a unique path of development, but also constantly lead the market. As the industry's only 100% choice of Hainan areca enterprises, Hainan areca is the industry's best production of raw materials, fruity, fruit quality, less fruit residue. And this time, the taste of the new king of 35 yuan to launch a new product is the best choice of the best in the selection of a large, plump, plump flesh high-quality areca fruit.
 
Good hardware, is not enough to blockbuster, Neiwaijianxiu is enough to lead the hunan. In the taste, the original areca tin create new styles Fen, cool type two taste. The fragrance type continues to improve the classic coffee flavor, taste longer, suitable for public taste and the first time to eat. Cool type upgrade fruit refined taste, strength is greater, more exciting, suitable for senior selection.
 
Ten years of trials and hardships, taste Wang just concentrate on areca, although have a ready-made equipment, workshop, professional staff, but the king never taste involved in other food or other industries. And this is also similar to the essence of the spirit of artisans, has been to improve the attitude of grinding and exploring the infinite possibilities of products